Pro Sieben was also awarded the first terrestrial frequency in Munich for a private broadcaster.Starting on 8 December 1989, the station was broadcast via Astra 1A satellite.Pro Sieben is Germany's second-largest privately owned television company.Although Pro Sieben produces some of its programming itself, it also airs many American imports.On 24 September 1993, SZM Studios (broadcasting center in Munich, since June 2004: Pro Sieben Sat.1 Produktion Gmb H) were inaugurated.At the end of 1993, Pro Sieben made a profit for the first time. On 24 October 1994, it started using a new station logo., sieben is German for seven) is a commercial television station in Germany.
Shortly after, Kirch took complete control of the channel.In 1992, although Pro Sieben was still losing money, it co-founded a special-interest channel, Der Kabelkanal, with German Bundespost TELEKOM. Since initially the channel could only be received via cable connection, the channel helped attract new customers to for Telekom's cable television network.In 1995, Pro Sieben bought the channel outright and renamed it Kabel 1 and began broadcasting it on the SES Astra satellite.He was appointed at the request of Leo Kirch to legally secure the fusion between Sat.1 and Pro Sieben.In March 2000, the Pro Sieben subsidiary Seven Senses was established, to which in June 2004 merged with the SZM Studios to create the Pro Sieben Sat.1 Produktion Gmb H.
On 1 February 2000, the Swiss business lawyer Urs Rohner was appointed CEO of Pro Sieben; Georg Kofler, who was the CEO of Pro Sieben since its inception, resigned from the company.